The Pluralists View on Media Ownership Essay example

The Pluralists View on Media Ownership The majority of the pluralists would argue that the public have the power to resist the media and have the ability to use the media and have an input (air their views) rather than be controlled by the media. They also believe that we can affect the media because we live in a democracy thus enabling us to choose whether we decide to read a paper or watch the BBC news and therefore have a minority influence. To some extent pluralists believe that the media responds to public demand rather than the public responding to media demands [by this I mean if the public want to know about a certain story then the media is likely to provide a story, however it can be†¦show more content†¦With pluralists believing in a democracy they believe that anyone can change what they want and if linked to the media, the public can air their views whenever they want to. However through another theory Marxism it can be argued that even if someone from the working class can express their view, the re will always be someone higher up than that person (bourgeoisies) who will have more power, control and influence on what is expressed in the media. Without a great deal of cash its also harder for proletariats to sustain an opinion in the media without having the wealth the bourgeoisies possess. Supporting the claim from Post-modernists that the media is in fact not controlled by bourgeoisies or anyone is that the media can be titled as free in which the majority of views can be expressed before any real censorship is concluded and the only censorship that can be used is if the media owner decides that the story or view is unsuitable to broadcast. However this view can cross over with the post-modernists view on anything goes. Comparing both Marxism and post modernism one can argue that with the majority of views being aired nowadays [e.g. Robert Kilroy Silks article on terrorism] anyone can put across a view yet the higher up you are in the hierarchy the more likely your view can be expressed due to one possessing more power to manipulate and control the media. Another factorShow MoreRelatedEssay on Diversity and Society and Diversity in the Meda789 Words   |  4 Pagesand Society and Diversity in the Meda The media is an integral part of modern day society, our lives can be shaped by it, and our views can be a product of the medias influence. Society is greatly diverse in terms of views, class and ethnicity, this diversity is reflected in the media. Pluralism is a sociological theory that acknowledges media diversity. Pluralists believe that the media offers a wide range of views to cater for various groups in society, and itRead MoreThe Effect of Shared Culture of Journalists on the Selection and Presentation of News737 Words   |  3 Pagesthrough a selective process which is controlled by media professionals such as journalists correspondents and editors. Agenda setting, a theory created by Stephen Lukes, sees how journalistrs select news that is projected through the media. Agenda setting also sees bias in the media, which is most commenly dominated in the political broadcasts. The Glasgowuniversity media group agree with the use of agenda setting in the media and use it in their research. When looking atRead MoreMedia Studies1668 Words   |  7 PagesSLLS1005 Essay 1: Course: Introduction to Media Studies (Media and Society) SLLS1005 Word Count: Two opposing views on the role of media in society have thus far dominated media studies: the Marxist and liberal-pluralist perspectives. Simply, Marxist theorists see the role of the mass media as a means of maintaining the existing state of affairs, while the liberal pluralists see the role of the mass media as a means to promote the freedom of speech. The following essay will look moreRead MoreThe Privileged Position of Business Essay547 Words   |  3 PagesThe Privileged Position of Business Hudson first states what he believes to be the central assumption of the Pluralist description of American politics that there is no one dominant group in American Society. He argues that there is a dominant group, business. I agree that the pluralist ideology is wrong and that business is very dominant in our political society. He continues by stating that there are two faces of the political privilege of business. The first involves business activelyRead MoreThe Theories Of Power Within A State Essay2041 Words   |  9 PagesEmphasised are the various theories of power within a state. Originating from his book Power: A Radical View by political theorist, Steven Lukes, who highlighted the existence of three dimensions of power; Pluralism, Elitism, and Marxism. Elitism focuses on how power is concentrated, Pluralism focuses on how power is distributed while Marxism focuses on class conflict and economic power (Barry, 2016). The purpose of this essay is to establish the variations between these dimensions but also identifyRead MoreLevels and Spheres of Business Power1726 Words   |  7 PagesCompare and Contrast Marxist, Elite and Democratic Pluralist Theories of Power. Classical Elite theories were developed by Pareto and Mosca, to some extent as a critical response to Marxism, but have also been very significantly modified by theorists such as C.W. Mills. Marx’s theory of the ruling class states that, basically, the Bourgeoisie are an economically dominant class in that their ownership of the means of production in capitalist society gives them power over decisions affecting productionRead MoreKarl Mannheim : An American Sociologist Essay1118 Words   |  5 PagesMannheim was a German sociologist, who worked as a professor at Frankfurt University and C. Wright Mills was an American sociologist, originating from Texas. Both sociologists believed that power being held by a small group of elites was dangerous. Their views on what could happen differed, Mannheim feared a dictatorship and Mills a garrison state. Thus, they critiqued modern society and the power that could be held within the government, military, and big businesses. Rationality and democracy did not meanRead MoreLukes Three Dimensions of Power4807 Words   |  20 Pagesabsentee land-owners, local elites, and corrupt union leaders. His analyses is based on Lukes three-dimensional understanding of power from his book Power: A Radical View. Gaventa applies the three notions of power to the politics of inequalities in the Appalachian Valley and, while demonstrating the inadequacies of the first or pluralist approach and the merits of the second and particularly the third dimensions, asserts that the interrelationship and reinforcing affect of all three dimensions isRead MoreAlevels Sociology3511 Words   |  15 Pagespre-programmed into them, but after living alongside the animals for a period of time they are socialised to ignore these emotions. The case study above is part of a wider debate known as the ‘nature vs. nurture’ debate. This discussion has two opposing views, with sociologists on one hand and socio-biologists and biologists on the other. Genetics plays a large part in this argument. Sociologists believe that both boys and girls start off with the exact same set of emotions and feelings, but boys areRead MoreSociology A2 Revision 2012 34479 Words   |  18 Pagesï » ¿ Unit 3 exam: Wednesday 13th June, am Unit 4 exam: Tuesday 19th June, pm Easter Revision: tbc A2 Syllabus: AQA Sociology GCE (new specification) Unit 3: Mass Media (SCLY3) Worth 20% of your final A Level Written paper, 1 hour 30 minutes 60 marks available Unit 4: Crime and Deviance with Theory and Methods (SCLY4) Worth 30% of your final A Level Written paper, 2 hours 90 marks available Timetable Use your revision checklists to draw up a timetable for revision leading up to the exam. Make